Berglund INFINITI of Roanoke serves Roanoke, VA, as well as Christiansburg and Blacksburg by providing a great selection of new and pre-owned INFINITI models, including service, repairs, parts and finance options. If you are searching for a dealership that is 100% committed to customer satisfaction, then look no further than Berglund INFINITI of Roanoke!
Berglund Automotive is proud to serve drivers across Central and Southwest Virginia with a customer-first approach, a wide selection of vehicles, and a commitment to doing business the right way. With locations throughout the region, Berglund Automotive connects shoppers with trusted automotive brands, expert service, and a team that values relationships over transactions. For more than 50 years, our family-owned organization has helped drivers find, finance, and maintain vehicles while building lasting connections within the communities we call home.
Every decision we make starts with our customers, team members, and communities. That philosophy has helped Berglund Automotive grow into one of Virginia’s largest automotive groups while maintaining the personalized experience drivers deserve.
Today, Berglund Automotive includes multiple locations across Central and Southwest Virginia, representing numerous automotive brands, and is supported by hundreds of dedicated team members. While we have grown significantly, our focus remains the same: creating a transparent, modern, and enjoyable dealership experience.
Our mission is to satisfy the needs of every customer through honesty, transparency, and exceptional service. We believe vehicle shopping should feel straightforward and comfortable, whether you are purchasing a new vehicle, exploring pre-owned inventory, or visiting for maintenance.
When you visit a Berglund Automotive dealership, you can expect:
Strong values help create strong experiences. Every member of the Berglund Automotive team is encouraged to embrace principles that support both customers and coworkers.
Our core values include:
These values influence everything from daily conversations to long-term business decisions.
The Berglund Automotive story is closely connected to the Farrell family, which has been dedicated to Berglund Automotive since 1975. As a family-owned and operated organization, Berglund Automotive has built its reputation on treating customers, employees, and communities with respect while continually adapting to meet the needs of drivers across Virginia.
William Farrell and the next generation of leadership are focused on taking care of people, maintaining accountability, improving facilities, expanding opportunities, and continuing to raise standards for the customer experience. With Bruce Farrell II joining the family business this year, the next generation of the Farrell family is actively helping lead Berglund Automotive forward while continuing the family-owned, family-operated values that have guided the company for decades.
Berglund Automotive is designed to support drivers throughout every stage of vehicle ownership. With multiple locations and a wide selection of automotive brands, Berglund Automotive helps drivers find vehicles that fit their lifestyle, budget, and driving needs, and provides support long after the sale.
Drivers can count on Berglund Automotive for:
Being part of Virginia means more than operating dealerships. Berglund Automotive is proud to support local schools, organizations, and community events that help strengthen the communities we serve.
What sets Berglund Automotive apart?
Whether you’re searching for a sedan, SUV, or truck, exploring financing options, trading in your current vehicle, scheduling an oil change, or visiting for maintenance, Berglund Automotive is ready to assist. Our team is committed to making every step of the automotive journey straightforward, transparent, and centered around your needs.
Backed by decades of experience and family-owned values, Berglund Automotive proudly serves drivers across Central and Southwest Virginia with a customer-first approach. Visit one of our dealerships today and see how our commitment to service, selection, and lasting relationships continues to set us apart.
*Disclaimer: This content was drafted with AI assistance for initial drafting, reviewed by a subject-matter expert for accuracy, and edited by our team of writers and editors.
