Since its announcement in 1989, INFINITI Motor Company, Nissan’s luxury brand, has had a rich history and significantly influenced the automotive industry. INFINITI has consistently delivered exceptional products and introduced innovative customer service initiatives like Total Ownership Experience.
A specialized team emerged at Nissan with a clear objective: to develop an innovative performance luxury vehicle that would rival established American and European luxury brands. This vehicle would feature a driver-centric design and elevate customer service standards.
The name INFINITI is meticulously selected to encapsulate a strong sense of purpose and symbolize boundless opportunities on the horizon. This is embodied in a logo featuring two prominent lines extending into the distance.
INFINITI launched two impressive models at 51 dealers across the United States: the roomy Q45 sedan and the high-performance M30 coupe. Their commitment to outstanding customer satisfaction has already established INFINITI as an industry leader.
A dynamic V6 engine range, known as the VQ series, was unveiled. Crafted for exceptional power, torque, and fuel efficiency, the impressive VQ engine stood out as one of Ward’s 10 Best Engines for an impressive 14 consecutive years. This paved the way for the development of the INFINITI Twin Turbo V6.
In 2001, INFINITI introduced Intelligent Cruise Control, a groundbreaking innovation that automatically adjusted your speed based on the traffic ahead, allowing you to maintain your desired distance. This technology enhanced your situational awareness and responsiveness.
In the same year, INFINITI unveiled the RearView Monitor. The monitor uses external cameras to display what is behind your vehicle on your dashboard, providing an added layer of safety and convenience.
In 2002, INFINITI brought another significant advancement by creating INFINITI Voice Recognition. This technology allowed drivers to control their vehicle’s settings without taking their hands off the wheel, marking a major leap forward in connectivity.
INFINITI introduced Lane Departure Warning in the INFINITI FX in 2004. This system detected when you were about to cross lane markings without signaling and alerted you, helping to prevent potentially dangerous maneuvers.
Moving forward to 2007, INFINITI unveiled the Around View® Monitor. This cutting-edge parking technology provided drivers with a 360˚ view of their vehicle as they maneuvered, offering a new level of visibility and control.
The same year also saw the debut of the INFINITI QX50, an advanced compact SUV that has evolved continuously since its launch. The latest QX50 offers an exceptional travel experience that sets new standards in its class.
Additionally, 2007 saw the introduction of the Lane Departure Prevention System, an evolution of Lane Departure Warning that alerted drivers and automatically compensated if they were about to drift into the next lane, using the brakes to guide them back into position.
In 2010, INFINITI revolutionized vehicle safety with the introduction of the world’s first Blind Spot Intervention™ system. This innovative technology senses the presence of another vehicle in the adjacent lane and provides a timely alert, along with selectively applying the brakes when necessary. Two years later, INFINITI’s Intelligent Backup Collision Intervention was unveiled, redefining safety in reverse. This advanced system detects potential hazards during reverse maneuvers, providing warnings and engaging the brakes to ensure complete control.
The debut of the INFINITI Q50 at the 2013 North American International Auto Show marked a new era for sport sedans. Since then, the Q50 has continued to impress with its track-inspired features, including premium aluminum alloys and other high-end touches.
In 2014, the introduction of Direct Adaptive Steering® set a new standard in customizable driving experiences by filtering out unwanted vibrations and offering abundant steering adjustments like never before.
Additionally, INFINITI made significant strides in fostering young talent by launching the INFINITI Engineering Academy in 2014, offering promising engineers the opportunity to make their mark in automotive and F1™ innovation.
In 2016, after five years of collaboration with Red Bull Racing, INFINITI entered into a partnership with the Renault DP World F1® Team to drive new advancements in low-emission performance, expanding on technologies like the Direct Response Hybrid® system.
The INFINITI Q60 underwent a remarkable redesign in 2016, bringing a new level of sophistication to its legacy. From the original G Coupe in 1991 to the present-day Q60, this executive car continues to embody the pinnacle of driving excellence and style.
2021: Unveiling the QX55
INFINITI’s 2021 release, the QX55, is a sleek and modern coupé SUV based on the QX50. Its performance-inspired styling and bold stance make a powerful statement on the road.
2022: Introducing the New QX60
Originally known as the INFINITI JX and first launched in 2012, the reimagined QX60 was introduced in 2022. It’s the most versatile INFINITI SUV with three rows of seats, striking aesthetics, and a luxurious interior.
2024: The All-New QX80
The visionary design of the All-New QX80 is a statement in itself with its streamlined body, confident exterior, and dramatic LED taillights. It offers seating for up to eight people and elevates the standard of luxury for all passengers on board.
